This is my story for October
Category archives: Health & Fitness
This either works for you, or it doesn’t
This either works for you, or it doesn’t. No one gets embarrassed. We feel good. Our prospects feel good. And they can make a choice. Some examples: “Taking care of your body either works for you, or it doesn’t.” “Using our enhanced mascara instead of false eyelashes either works for you, or …
How nice are benefits?
Prospects don’t sit around thinking about our products and business. Time is worthwhile, they get active every day, reading what brings them further, and avoiding the avoidable. The purpose of a business is to solve our prospect’s problems. When prospects tell us their problems, then all we have to do is ask, “Would it be …
