The secret is this brain rule.
“Our human brains want fewer choices.”
Two choices seem enough. Prospects want to save their brain-power for NetFlix or TikTok.
Try getting the final choice down to just two options.
A good example of two choices?
Choice #1: Keep your life the same.
Choice #2: Take advantage of what I just offered you.
It is true – we have always two choices: do it now or do it never.
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