The secret is this brain rule. “Our human brains want fewer choices.” Two choices seem enough. Prospects want to save their brain-power for NetFlix or TikTok. Try getting the final choice down to just two options. A good example of two choices? Choice #1: Keep your life the same.Choice #2: Take advantage of what I just offered you.It is true – we have always …
Category archives: advertising
Why do we set goals?
Why do we set goals? The answer is: How can we have our dream life … if we don’t know our dreams? Please don’t wait until December 31 to set our goals with all of the other procrastinators. Let’s do it now. But this time, let’s do something different. Let’s make our …
This either works for you, or it doesn’t
This either works for you, or it doesn’t. No one gets embarrassed. We feel good. Our prospects feel good. And they can make a choice. Some examples: “Taking care of your body either works for you, or it doesn’t.” “Using our enhanced mascara instead of false eyelashes either works for you, or …
